_______________________ Benetton is once again in the headlines over a controversial advertising campaign. The company has a history of using _______________________ products. In the past it has used photos of two horses mating, an AIDS victim and a _______________________ on billboards and in magazines. This time it has used doctored photos of world _______________________ they are kissing. One of these shows what looks like Pope Benedict XVI brushing lips with Imam Ahmed el Tayyeb – one of Egypt’s _______________________ and imam of Cairo’s al-Azhar. Benetton pulled the ad after complaints from the Roman Catholic Church. However, the Vatican has told its lawyers around the world to "take the _______________________ " to stop further use.
Benetton’s new ads are _______________________ called “Unhate,” which it says aims to "_______________________ hate”. Similar images show political rivals seemingly _______________________. These include Palestinian President Mahmoud Abbas kissing the Israeli Prime Minister Benjamin Netanyahu, _________________________ Korean leaders, US President Barack Obama kissing Venezuela’s Hugo Chavez, and French President Nicolas Sarkozy with German Chancellor Angela Merkel. A spokesman for the Imam described the advertisement as "_______________________," while the Vatican said it was "damaging not only to the dignity of the Pope and the Catholic Church but also to the _______________________ ".
| a) | Did you like reading this article? |
| b) | Should the Vatican understand this is the 21st Century and try to understand these ads? |
| c) | What do you think of Benetton’s “Unhate” campaign? |
| d) | What do you think the political and religious leaders think about the kissing ads? |
| e) | Should Benetton pay compensation for creating these doctored images? |
| f) | What is “the culture of hate”? |
| g) | Is an ad of the Pope kissing a leading Muslim imam damaging? |
| h) | Is the Vatican making this issue bigger by complaining about it? |
| i) | What questions would you like to ask Benetton’s advertising boss? |
| j) | What do you think his/her replies would be? |
